AI Insights · Timothy · April 2022
Top 5 Ultracasual Games on iOS in Ireland: Q1 2022
Discover the performance trends of the top 5 ultracasual games on iOS in Ireland during the first quarter of 2022, including download, revenue, and active user metrics.
The first quarter of 2022 has been an eventful period for ultracasual games on iOS in Ireland. Here's a closer look at the performance of the top 5 games in this category, based on data from Sensor Tower.
Fill The Fridge! by Rollic Games, released in February 2022, showed a remarkable growth trajectory. Weekly downloads started from just 34 in early February and peaked at approximately 8.5K in the week of March 7. The game also saw a steady increase in weekly revenue, reaching around $119 in the same week. Active user numbers followed a similar trend, rising from 26 to over 14.3K in early March before stabilizing around 10K by the end of the quarter.
AMAZE!!! from Crazy Labs, released in 2019, experienced fluctuating performance. Weekly downloads varied, peaking at 1.1K in mid-February and dropping to as low as 456 in late March. Revenue showed minor fluctuations, with a peak of $34 in mid-March. Active users also saw a slight decline from 3.3K to approximately 3K by the end of March.
Sponge Art, published by AI Games FZ in December 2021, had a more stable but less dynamic performance. Weekly downloads remained low, hovering between 157 and 230 throughout the quarter. Revenue was minimal, with a small peak of $8 in early February. Active users decreased from 3.4K at the end of December to around 626 by the end of March.
Draw it by Kwalee Ltd, released in March 2019, showed a mix of stability and decline. Downloads peaked at over 1K in early January but settled around 235 by the end of the quarter. Revenue fluctuated slightly, with a peak of $71 in mid-January. The active user count saw a sharp rise to 2K in early January but declined to around 662 by the end of March.
Acrylic Nails!, another title from Crazy Labs, released in September 2020, displayed a consistent decline in performance. Weekly downloads dropped from 1.5K at the end of December to 145 by late March. Revenue also saw a downward trend, from $82 to $33. Active users decreased from around 3.1K to 1K over the quarter.
These insights into the ultracasual gaming market on iOS in Ireland during Q1 2022 highlight varying performance trends across different titles. For more detailed analytics and insights, visit Sensor Tower.
